About

“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.”
—L.P. Jack

Chief Amusement Designer is an experiment, a personal manifesto, and a process.

In 2004, I lived my life by three rules. And those rules created all kinds of little social experiments on the web and in the world. And as they got too scary, weird, cringy, I stopped. I’m writing about them–and more–soon, er, nowish.

I believe that the best products–whether you’re making art or business or new relationships–are actually processes. Seamless. Transparent. Participatory. I hope you create this with me, stick around, come back, get the RSS feed, email me.  Participate. Engage. Amuse. Design. Live. Work. Into pith? Follow me on Twitter at @boardofus.

Melea Seward is the resident Chief Amusement Designer. That picture is me. I’m a polyfidelitously employed lifeaholic, a troublemaker, a teacher, storyteller, and speaker. I do strategy consulting and speaking for nonprofits, start-ups, foundations, television networks, old-school magazines, new-school digital publishers and more. I work project by project and often have my brain on lots of things at once. I’m behind the scenes of stuff you’ve heard of and things you might hear of soon. I’m an idea machine with a fantastic network of implementers, visionaries, and creative types.

I created this thing called Board of Us, a playful Board of Directors for the people. And I teach classes and lead groups about what building meaningful lifework can mean. I also help people and organizations name their big badass thing, create strategy, find–and tell–stories. And, in the process, engage with themselves, other people, and the world.